The first thing you should do is to go on line and look up Beamalarm.com
Atwood water heater troubleshooting.
On my 6 gallon hot water heater it also would try three times to start on gas mode.
After downloading Beamalarm.com
Atwood water heater troubleshooting
I found that the alignment of the flame spreader on the burner tube was out of alignment, and the air gap was set for the valley sea level, and had to adjust it for 6,000ft level here at home.
Here is a photo.